Not every buyer has an old site to bring back. Some want to build a niche website on a topic they choose, done properly from the start. I build those too, with the same agent pipeline that built the site you’re reading. That’s the one first-hand fact I can offer: Wayback Press itself was planned, researched, designed, built and written by that pipeline, with a human reviewing each stage.
Here’s my stance in one line. A niche site succeeds or fails on its plan, so the plan comes first and you sign it before anything gets built.
What you get
- A discovery brief. Who the site is for, what it offers, which competitors already hold the topic, and what’s still unknown. You sign it.
- Keyword and search-results research. Real search volumes and keyword difficulty, and the type of page that currently wins each search: guide, tool, comparison or service page. The structure comes from this evidence, not from guesswork.
- A keyword map. Every page, its main keyword, its parent hub and its internal links, written down as a plan you approve. The map also stops two pages from competing for the same search.
- A design you see and approve before the build. It’s a real WordPress theme, not a screenshot.
- The build. A complete WordPress site on staging first: pages, hubs, navigation, structured data, sitemap and an llms.txt file. If you’re new to that last one, here’s what is llms.txt.
- The content. Every page written to its brief. Every product or policy fact is checked against its primary source, and no numbers are invented.
- A technical audit of the finished build against the signed plan: broken links, wrong noindex tags, missing schema. Problems get fixed before handover.
Not included: a ranking or traffic promise. A new domain starts with no history, and how fast it earns search visibility depends on Google, not on me.
How the agents do it
brief (you sign) → keyword and results research → keyword map (you sign) → design (you approve) → build on staging → content written and fact-checked → audit against the plan → you review → live
Each stage depends on the signed output of the stage before. If the map changes, the build is redone from the map rather than patched by hand, so the finished site matches the plan you approved. My agent does the work at every stage. He’s thorough, and he also likes adding pages nobody asked for, which is one reason the sign-offs exist.
The quality checks that run on new pages are the same ones our restores use, described in How we restore a site. We don’t have a recorded session to show you yet. This site’s own build is the closest thing to a demo.
After launch
A new site needs new pages after launch. Two separate services can take over from there:
- Autopilot blog posts: new posts on searches with real visit intent, published on a schedule, each one checked before it goes live.
- Our generative engine optimization services: consistent brand facts, pages AI answers can cite, and a monthly check of whether ChatGPT, Perplexity and Google’s AI features name you. No mention is ever guaranteed.
Both are optional, and they can be bundled.
When to hire this and when to build it yourself
| Your situation | My suggestion |
|---|---|
| You want to learn the craft and have months to spare | Build it yourself. You’ll learn more from one site you built than from ten you bought. |
| You know the topic but not keyword research, structure or WordPress | Hire the build and write some of the content yourself. Your first-hand knowledge is the part I can’t supply. |
| You want a finished, structured site without managing each stage | Hire it. You make three decisions: brief, map, design. |
| You already have a site and want to move or rebuild it | That’s a migration, not a new build. Start with our website migration SEO checklist. |
Proof
No client reviews or case studies yet. Wayback Press is new. The first client builds will become case studies only with the client’s written consent, anonymised unless the client agrees otherwise. Until then, this site is the proof. Look at its structure, its pages and its sources, and judge for yourself.
Pricing and next step
- Price: on request. You can see prices for our other services in one place.
- Turnaround: on request, like the price.
Send me the topic, who the site is for and what it should earn from through the contact page. The first deliverable is the discovery brief, and nothing gets built until you sign it.
Most niche sites fail long before launch, at the plan stage. That’s why the plan is the first thing you sign.