People now ask ChatGPT, Perplexity and Google’s AI features which tool to use, which service to hire, or what something is. Sometimes the answer names a few brands. Our generative engine optimization services work on making your brand one an AI answer can name, and on pointing it to a page of yours it can cite.
Before anything else: nobody can guarantee a mention. AI answers change from one question to the next and from week to week. I don’t promise mentions. I do the work that makes a mention possible, and I check every month whether it’s happening.
What you get
- Entity signals. One consistent name, one-line description and set of facts about your business across your site and your public profiles. Organization structured data with
sameAslinks tying them together. A machine reading the web shouldn’t have to guess whether three spellings of your name are one company. - Citable pages. Pages that answer the questions your buyers actually ask, with the answer up front, facts stated plainly and sources linked. An AI answer can only cite a page that says something clearly.
- llms.txt and structured data. A plain-markdown map of your key pages, plus schema markup that’s checked and valid. If you’re new to the file, here’s what is llms.txt.
- A monthly mention check. A fixed list of buyer questions, asked in ChatGPT, Perplexity and Google’s AI features. Each month you see whether your brand is named and which page, if any, is cited.
Not included: paid placements, fake reviews or planted forum posts. And no guarantee of mentions, rankings or traffic.
What GEO is and what it isn’t
Here is what the primary sources say, so you can judge the claims you’ll hear elsewhere.
Google’s own page on AI features and your website says: “There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.” It adds that you “don’t need to create new machine readable files, AI text files, or markup to appear in these features.” To be eligible, a page must be “indexed and eligible to be shown in Google Search with a snippet”.
So for Google, GEO is mostly good SEO aimed at a new kind of results page: be indexed, be clear, be the page worth quoting. There’s no secret file and no special tag.
llms.txt is a proposal, not an adopted standard. Its own site calls the specification “open for community input”. Google says it isn’t needed for its AI features. I still add one, because it’s cheap and gives any tool that reads it a clean map of your site. It is not a ranking switch.
The longer explanation of the method is in our guide to answer engine optimization.
How the agents do it
your brand facts → one consistent entity description → profiles and structured data aligned → buyer questions mapped to pages → pages rewritten or written to answer them → llms.txt and schema validated → monthly mention check → fix what isn’t being cited
My agent does the research, writing and checks. A human reviews what goes live on your site. Every fact about your business comes from you. The agent never invents a founding year, a client count or a review. A confident-sounding false fact is how a brand gets misdescribed by every AI that reads it.
We don’t have a recorded session to show you yet. The methodology page describes how we work.
GEO and Autopilot are separate
GEO is about how your brand is described and cited. Our Autopilot service does something else: it publishes new posts on searches that bring visits, on a schedule. That’s our take on autoblogging, with every post checked before it goes live. You can buy either one alone, or bundle both. Compare plans to see the options.
When to hire this and when to do it yourself
| Your situation | My suggestion |
|---|---|
| Small site, clear niche, and time to write | Do it yourself. Fix your About page, align your profiles, answer your buyers’ top questions on your own pages. |
| Your brand is described inconsistently across the web | Hire it out, or at least start with the entity clean-up. Everything else builds on it. |
| You want to know whether AI answers mention you at all | The monthly mention check is the useful part. Without it, GEO is guesswork. |
| Your site isn’t indexed well in Google yet | Fix that first. A page that isn’t indexed can’t appear in Google’s AI features. |
Proof
No client reviews yet, and no GEO case study: Wayback Press is new, and the two case studies so far are internal restore tests. The first client results will become case studies only with the client’s written consent. The one first-hand fact I can give you is that this site was built end to end by the same agent pipeline that does this work.
Pricing and next step
- Price: on request; see pricing.
- Timing of the first report after start: on request, like the price.
Send me your brand name, your site and the questions you wish AI answers would name you for, through the contact page. The first step is a baseline: where you stand today, before any work starts.
You can’t make an AI mention you. You can make sure that when it looks, it finds something worth saying.